Brand Director

May 11, 2023 | Consumer/CPG, Hiring

This position is located in the Los Angeles area. Any qualified candidate must be willing to be located in that area.

Mexilink is a leading full-service importer, master U.S. distributor and nationwide marketer of prominent consumer packaged goods throughout the Us omnichannel marketplace. With deep industry knowledge in the Hispanic and General Markets, they provide partner brands a comprehensive 360-degree strategy to grow market share in the US from importation to consumption. From Tajin Seasonings and Dolores Tuna to Unilever and PepsiCo they proudly represents these and other market leading brands and industry leading companies.

Tajin Brand Director – West Coast

Talented professional with proven experience in developing brand strategy and marketing initiatives, who is willing to succeed and grow with us. This position is responsible for the West Territory performance for Tajin Seasoning and plays a critical role in driving the brand success by developing and executing effective strategies that resonate with consumers and differentiate the company from competitors. To succeed, you’ll need a deep understanding of the company’s target consumers, competitive landscape, and overall market trends. This role reports to the VP of Sales.

ESSENTIAL DUTIES AND RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform the following responsibilities satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Is the brand champion and expert while ensuring our brand integrity in all aspects, from financial and thorough understanding of a brand P&L, to the disciplined of building strong and positive relations within the organization and with our business partners.
  • Possesses executive presence and is seasoned in managing commercial relations with business partners, experienced in presenting initiatives to C-Level Executives, and at the same time is fully adaptable to roll his sleeves up to work at market and store levels. Speaks and understands business language and terminology used by multinational corporations.
  • Full understanding of portfolio management principles, brand innovation processes, brand communication strategies, budget planning and management, and brand KPIS measurement and reporting.
  • Plans, implements, and measures successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotional planning at regional and customer level, and advertising).
  • Contributes to the generation of the annual brand planning process as part of the overall company and commercial planning process.
  • Has a full understanding of the S&OP process and all the variables involved from a brand perspective. Collaborates with procurement and sales in the monthly revision of the sales forecast and inventory management processes.
  • Sets brand planning calendar, coordinates cross-functional activities and processes, manages timelines, and ensures timely completion of all deliverables.
  • Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, events, and other marketing vehicles.
  • Utilizes category, customer, and consumer insights to identify growth opportunities and drive innovation in brand initiatives.
  • Collaborates with sales team on the creation and presentation of specific strategies for current and potential clients.
  • Represents the company and provides support as needed at trade shows, conventions, and industry events.
  • Provides reporting and presentations to customers and C-Level Executive team through proper measurement of the business activities in collaboration with the sales team.
  • Proposes strategic recommendations based on analysis of ongoing trade promotions, consumer programs, and brand performance, analyzing syndicated data, sales trends, and ad-hoc information.
  • Monitors product catalog compliance working with regulatory and legal areas.
  • Prepares weekly, monthly, or other types of reports following up on brand’s KPIs.
  • Ensures team is within brand budget and adhering to brand objectives and strategies.
  • Supports as needed on the monthly report of open funds to maximize brand spend for reinvestment.

KNOWLEDGE, SKILLS & ABILITIES

  • Bachelor’s degree in business, marketing, or related field. MBA preferred.
  • 8+ years of experience in brand management within a CPG company.
  • Spanish fluency is a plus.
  • Experience leading cross-functional teams and managing budgets.
  • Excellent communication and collaboration skills, with the ability to work effectively with internal and external partners.
  • Creative thinker with the ability to develop innovative brand strategies.
  • Strong project management and attention to detail skills, bringing tasks to completion.
  • Have a positive attitude, must contribute to a positive workplace.
  • Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
  • Willing to travel 30% of the time.

PHYSICAL DEMANDS
The employee must regularly lift and/or move up to 10 pounds and occasionally up to 25 pounds. While performing the duties of this job, the employee is regularly required to sit, talk, or listen. The employee is frequently required to stand and walk. The employee is occasionally required to use hand to finger, handle, or feel, reach with hands and arms, climb or balance, stoop, kneel, crouch, crawl, taste, or smell. While performing the duties of this job, the employee is occasionally exposed to outdoor weather conditions, extreme cold and extreme heat. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job.

WORK ENVIRONMENT
We work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, plans and culture. The noise level is usually moderate. Working hours are from 9am to 6pm Monday to Friday.

BENEFITS

  • Excellent career path
  • Healthcare plan
  • Long- and Short-Term Disability
  • Paid Holidays
  • Life Insurance