SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, air guns, suppressors, and training. For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER’s workforce is located across eight locations in the United States. The tremendous growth of SIG SAUER has fueled outstanding opportunities for experienced professionals to join our team.
The Director, Digital Marketing reports to the VP of Marketing and oversees the holistic digital marketing strategy for the company.
Job Duties & Responsibilities:
*Leads and champions all aspects of digital marketing across the consumer website, CRM efforts, and eCommerce.
*Develop and implement strategies to drive digital objectives, goals, and measures.
*Leads and champions all digital optimizations, measurements, and analysis.
*Developing and managing digital marketing campaigns as part of larger initiatives.
*Leads and manages all aspects of company SEO/SEM.
*Responsible to take eCommerce revenue to new, higher levels, in FY22 and help position the organization as a strong digital-centric brand.
*Managing future resigns of the company websites, eCommerce, email marketing, SEO, and digital analytics.
*Develop and manage email marketing strategy.
*Responsibility for planning and budgetary control of all digital marketing and eCommerce efforts.
*Evaluating customer research, market conditions, and competitor analysis.
*Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
*Identify trends and insights, and optimize spend and performance based on insights.
*Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
*Collaborate with agencies and other vendor partners.
*Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate – Key member of Marketing Lead Team.
Education and/or Experience:
*Bachelor’s degree in a related field.
*Experience working with Magento, Oracle-Eloqua, and Monette is strongly desired.
*Minimum of 7-10 years’ experience leading digital efforts for a consumer brand, with emphasis on CRM and eCommerce.
*Experience managing SEO and Affiliate programs.
*Experience with Google Analytics and Google Tag Manager.
*Strong understanding of the current market and industry digital marketing concepts, strategy, and best practices.